1. Sales Promotion16McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. 2. Sales Promotion“A direct inducement that offers an extravalue…

1. Promotional Strategy MKT4230 Sales Promotion Patricia Knowles, Ph.D. Associate Professor Clemson University 1 2. 2 Promotional Strategy MKT4230 2 Sales Promotion This…

Slide 1Chapter 16 Sales Promotion Slide 2 McGraw-Hill/Irwin 16-2 Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. Sales Promotion An extra incentive…

Slide 1Sales Promotion 16 McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Slide 2 Sales Promotion An extra incentive to buy An acceleration…

1. Sales Promotion 2. Learning Objectives • To understand the role of sales promotion in a company’s integrated marketing communications program and to examine why it…

1. Sales Promotions Sales promotion spurs action and must complement advertising 2. Sales Promotion Anextraincentive to buy Anaccelerationtool…

Slide 1 Sales PromotionPromotion Sales PromotionPromotion 16 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Sales Promotion…

Slide 1 Sales Promotion 16 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Sales Promotion An extra incentive to buy A…