Slide 1Section 17.1 The Promotional Mix Chapter 17 promotional concepts and strategies Section 17.2 Types of Promotion Slide 2 IMAGINE What might happen if business did not…
Slide 1 Promotional Concepts and Strategies Chapter 17 Slide 2 THE PROMOTIONAL MIX Section 17.1 Slide 3 Promotion in Marketing Promotion is persuasive communication. Promotional…