Slide 1Chapter 17 - PROMOTION Slide 2 Tim Hortons summer camps TV ad for Tide Political speech Think silently... then share with us What do these all have in common? Slide…
Slide 1 Chapter 17 Promotional Concepts and Strategies Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Section 17.1 Promotion and Promotional Mix…