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1. 1 Sharavan Aravind Kumar G BANKING 2. Sales Promotion • Sales promotions have become dominant in many industries, due to support existing brands create excitement reflect…

Marketing What is an integrated marketing communications program?

1. What Is An Integrated Marketing Communications Program? Kotler Chapter 16 Aayushi Aggarwal IIT Kanpur 2. Why integration? Many companies still rely on one or two communication…