BLAIRCOMM | Integrated Marketing Communications

We speak business. Fluently.

Hit“page‐down”or“return”toadvancetothenextpage.“Page‐up”togoback.

  To help establish and enhance your brand   To increase your market share with a loyal,

expanding customer base   To make your company more profitable.

BLAIRCOMM is an integrated marketing communications agency.

Our mission is to simplify your marketing:

1+1=

www.blaircomm.us

We help companies understand and influence their publics better.

Our purpose is to engage individuals emotionally in a continuing conversation that generates brand

success and customer loyalty in a volatile, competitive market.

We produce strategic marketing communications that speak with one

voice across different media.

www.blaircomm.us

We help you navigate the evolving digital ecosystem with 20 years of insightful experience

on world-class brands.

BOUGHT MEDIA OWNED MEDIA

EARNED MEDIA

•  Broadcast, print, web and other Advertising

•  Collateral print and electronic

•  Promotions web and print

• Google adwords and analytics

•  Direct response; print, web, email

•  Direct mail

•  Lead generation

•  Search advertising

•  Banner Advertising

•  Affiliate advertising

•  Mobile advertising, tagging and aps

Social media • Microblogs • Viral advertising • Online reviews • Blogosphere

•  Websites

•  Online store

•  Corporate identity

•  Company blogs

•  Newsletter & email marketing

•  Audio and video podcasts

•  Webinars & webcasts

•  Branded content

•  RSS syndication

•  Augmented reality

•  Streaming video

•  Publicity

www.blaircomm.us

  Proprietary Research – to accurately profile your audiences’ emotional characteristics and response

  Strategic Development – to help our clients navigate the evolving digital ecosystem

  Integrated Marketing Communications – to reach individuals in volatile target markets with one voice

The marketing communications landscape has changed more in the past few years

than in the last fifty.

Our core competence is creative marketing communications–a three step process:

www.blaircomm.us

Markets are constantly moving targets. Only accurate strategy can hit them.

A unique blend of advanced skills is required to influence these volatile audiences.

Here is our menu of services:

www.blaircomm.us

  Consumer advertising in all media   Business to business and trade advertising   Direct response advertising both in web based formats and direct mail   Retail advertising campaigns that create brands and drive traffic   Analytics based search advertising   Broadcast media advertising

Cross-media advertising We deliver a full spectrum of creative advertising utilizing

state-of-the-art technologies

Cross-media advertising

www.blaircomm.us

  Brand and corporate communications in all media   Collateral systems in both digital and print formats   Cross-media corporate capabilities systems   Product information systems for digital, print and web based uses   Web based informational systems

Brand communications We are experts at translating marketing data into impactful

marketing communications

Brand communications

www.blaircomm.us

  Website design, development and maintenance   Intranet design and development   Email and newsletter marketing campaigns with

precise analytics   Banner, search, listing and other Internet

advertising   Video Podcast creative, production and publishing

management

Web development and promotion We create cutting edge media for the sophisticated audiences

our clients need to influence

Web development and promotion

www.blaircomm.us

  Brand experience assessment and development   Logo and identifying image creative   Brand and corporate identity systems   Corporate standards development   Web and intranet branding   Environmental identity and branding for retail

Brand identity It’s more important now than at any time in history to have one

unique voice for your brand

Brand identity

www.blaircomm.us

•  Keyword research, development and analytics •  Google Adwords campaign creation and

management •  Analytics based search campaign strategies •  Website and internet marketing analytics •  Existing keyword analysis

SEO marketing Your long-term and essential commitment to manage the constantly

evolving Internet search landscape

Search marketing

www.blaircomm.us

•  Sales promotion campaigns for all media •  Cross-media sales kits and presentations •  Trade show design and support •  Point of sale and dealer kits •  Direct response campaigns for all media

Promotions We believe web based, print and broadcast promotions must all integrate

with in-depth analytics

Promotions

www.blaircomm.us

  Proprietary surveys for target audience emotional and behavioral characteristics

  Online survey management and analysis   Google analytics management for websites

and conversion rates   Multivariate and A-B testing for websites   Keyword analysis and analytics

Research and analytics We utilize traditional and proprietary research to increase the level

of communication and response

Research and analytics

www.blaircomm.us

Nissan Automobiles Suzuki Motorcycles Nestlé Sunkist Disney Disneyland Universal Studios Universal Television Wilshire Associates Mitsubishi TV SunAmerica Countrywide Mellon Corporation Sony Pictures

Sanyo Fisher Westin Hotels Paramount TV Columbia Tri-Star TV Time Warner McDonnel Douglas Martin Marietta Hofner Guitars Paesold Violins Steinway Pianos JBL Speakers Mitsubishi Television Coldwell Banker Sparkletts Water

Fox Television Fox Sports Network ABC CBS NBC UPN USA Networks Capital Records SBC California Republic Pictures Hallmark Home

Entertainment LA Visitors Bureau McDonnel Douglas Martin Marietta

Jorgensen Steel Rico International Baskin Robbins Rico International Cleveland Golf Vivitar Cameras Roman Meal Bread Rubbermaid Saban Entertainment PC Brand Orion Pictures Dataproducts Diskeeper PSA Airline

Some of the world’s great companies have entrusted us with their brand

www.blaircomm.us

Select the logos to see some of thecreative work we have done for them…

www.blaircomm.us