Why bother with another business process?
The growing importanc
e of digital
media has added new
urgency and
pragmatism to the need to
effectively reach our
target.
Consumers can now access to
any content with
infinite reproductio
n and sharing
power.
Media is now
consumed simultaneously
with other outputs
Hierarchy of Effects
Model
Buying Process Model
So how does IMC deliver competitive advantage?
Integrated Marketing Communications (IMC)
Applying Creativity to the Task of Building Business