Integrated Marketing Communications - Creativity for Business

Why bother with another business process?

The growing importanc

e of digital

media has added new

urgency and

pragmatism to the need to

effectively reach our

target.

Consumers can now access to

any content with

infinite reproductio

n and sharing

power.

Media is now

consumed simultaneously

with other outputs

Hierarchy of Effects

Model

Buying Process Model

So how does IMC deliver competitive advantage?

Integrated Marketing Communications (IMC)

Applying Creativity to the Task of Building Business