www.lamp.edu.au
How long do you spend in the electronic program guide?
www.lamp.edu.au
* UK Sky: EPG is 5th most popular channel
* France Canal 2002: 80% viewers view
programs in small ‘mosaic’ EPG window
* Japan - HDTV rarely viewed full screen
www.lamp.edu.au
Who’s on top of the Foxtel Digital EPG?
www.lamp.edu.au
www.lamp.edu.au
News is top listing on the 3 mobile TV service?
www.lamp.edu.au
Playing the portals
www.lamp.edu.au
www.lamp.edu.au
www.lamp.edu.au
www.lamp.edu.au
So what happens when there are billions of
global channels?
www.lamp.edu.au
So what happens when there are billions of
global channels?
Findability becomes a very valuable asset
www.lamp.edu.au
Search by:
Meta-tags or keywords
Citation/links/recommendation
Profiles and personalisation
www.lamp.edu.au
“How do you find a program? An EPG starts to become an impossible thing to
navigate across the thousands of hours of content, and a search engine is a
really blunt instrument. The recommendation agent we have built into the IMP
trial is very primitive and as we start to expand on that we will really start to
understand, this is why I think the relationship with the audience is very
important we have got to understand what you are looking for and what your
consumption is. ..If I knew your type of demographic and what you were
looking for and start recommending you content that rated really well in the
schedule for people like you well, that’s much more powerful than any other
kind of way of presenting programming. It might even become the primary
way.”
Ashley Highfield - BBC
www.lamp.edu.au
OK, so they’ve found you…
…. but what are they watching?
www.lamp.edu.au
Simultaneous viewing is an increasing trend
70% of consumers use media simultaneously - up
to 44 hrs media consumed in a day
Simultaneous usage of TV and... Web 60.1%, email 66.3%, Newspapers 55%, Magazines 51.8%
Movies, comedies, documentaries among preferredgenres for simultaneous viewing
www.lamp.edu.au
23 million blogs worldwide - doubling every fivemonths - American LifeIncreasingly consumers use media simultaneously -they fit up to 44 hours of activity into one day
The Cross Media World
Free to Air TV
Mobile Phones
Mobile Games/Media/Pods
Water Cooler
Public Space
Wireless laptops
CinemaDVD
Print Media
Office PC
Games Console
www.lamp.edu.au
Media fragmentation not just about more channels
Media surrounds us
Many new devices have the ability to harness
audience feedback and participation