What we can learn from Red Bull

What we can learn from Red Bull?

When you are prepared to focus all energy on marketing , you are able to develop markets which have never existed before

PRODUCT PRICE

PLACE PROMOTION

4 P‘s in Marketing

PRODUCT PRICE

PLACE PROMOTION

You are able to develop a worldwide group without ever having had a new, self-owned

business idea

The product-image is more important than the content

For risks and side effects please ask your doctor or pharmacist

The unswerving belief in your own product gives you wings

Also the packing is more important than the content

When marketing is the core competence almost everything

can be sold

Each product needs an emotional story

another brand of Red Bull

PRODUCT PRICE

PLACE PROMOTION

A high product image opens up chances for high profits

PRODUCT PRICE

PLACE PROMOTION

You can generate billions of turnover without ever producing and delivering on your own

Use your own staff in each market you aim to conquer

Top employees deserve top salaries

Aim to be different from all others in your entire company

PRODUCT PRICE

PLACE PROMOTION

The most important investment of a company,

is the investment in developing and implementing

a marketing concept

The most important virtue of a company is it‘s brand

A great marketing-claim is able to give wings to any company

in advertising you can successfully adapt successful concepts

„why to be worked up right away“

Who invests the most in marketing will be way

out in front :Red Bull 33% of it‘s turnover

You can outsource anything except marketing, here you have to keep things firmly in hand

Sports suits perfectly for emtionalizinga brand

Das Thema Sport eignet sich ideal für die Emotionlisierung einer Marke

broad sports = broad target groups

consumer mainly want to witness

they want to have fun

in marketing attention comes frist

noisy motors in marketing are like big drums

originality grands free of charge public relations

sponsoring produces brand ambassadors

brand ambassadors give wings to the sponsor

people love contests and awards

because they satisfy their thirst for

recognition

The communication-qualityimproves when you produce and deliver the content on your own

The communication-quality further improves when you control the medium

How to fly on tv worldwide

You should take care of the young customer generation at the earliest time

It‘s all about passion

Mr. Red Bull

further impressionen

only flying is better Red Bull X-Fighters

Red Bull Joyride

Red Bull MotorcycleShow

Aerobatic Helicopter

gives wings to the co-driver

Wanted

I‘am looking for:

customers, partners, agencies who woud like to learn from Red Bull togehter with me

and who would like to implement the learnings via marketing-projects:

let‘s give wings

Kontakt:

Olaf Glaubitz

glaubitz@marketing-advisors.de

www.businessmodelwebsites.com

Photo-index, found at Flickr.com under CC-Licence (except photo on slide 23)

1. Red Bull Soapbox - Praça do Papa von Fernando Henrique C. de2. Red Bull von MarcoZdobro5. A Week in Tokyo 87 von Danny Choo6. Red Bull von camknows7. Gene Soucy & Teresa Stokes von Jeff Stvan8. Red Bull District Ride von Jonas Weiß9. Red Bull Can von Vicki10. Elch Blut (Elk Blood) von Sam Beckwith11. Carpe Diem Kombucha Cranberry von Shutter Ferret13. Red Bull Trolley Race von Chris Hacking15. Red Bull Cars von Salihan Laugesen16. Red Bull Vertigo 2006 - Photo von Thomas Dätwyler17. Red Bull Racing von S E 18. Tatoo von Rique Fróes20. Red Bull Lake Elsinore Nationals von Eric Neitzel21. Red Bull Hangar von Adam22. Red bull Aerobatic Performance von Ashwin Kumar23. HB Männchen Blechschild von WSV2008 found at Ebay.de24. Red Bull Racing von S E

Quellenverzeichnis der Fotografien, gefunden auf Flickr.com unter CC-Lizenz

25. megaphone madness von Jacob Ehnmark26. Red Bull Road Rage 2009 von iragazzidiredbull27. Red Bull Arena - season ticket view von Ryan Howley28. Red Bull Joyride von Patrick Hui29. Red Bull Soapbox - Praça do Papa von Fernando Henrique C. De30. Red Bull DJ Truck von Matt Rasmussen31. Red Bull Drift Car von Ian Munnings32. Red Bull Flugtag Bogota 2008 von Patton 33. Red Bull Hangar von Adam 34. Red Bull Hangar von Adam35. Red Bull Flugtag Bogota 2008 von Patton36. The Red Bulletin von Darin McClure37. Red Bull Air Race, Budapest, Hungary von Giorgio Tomassetti38. Red Bull Mini Drome 2012 Toronto Practice Night von Brian Carson39. Hangar 7 von Florian Eder 40. Me-and-Dietrich Mateschitz von Kevin Muncie42. Red Bull X-Fighters Madrid 2010 von iragazzidiredbull43. Red Bull Joyride von Patrick Hui44. Red Bull Motorcycle Show von Frank Kehren

Quellenverzeichnis der Fotografien, gefunden auf Flickr.com unter CC-Lizenz

45. Red Bull BO-105 CBS Aerobatic Helicopter von John Russell46. Red Bull Motorcycle w Side CarRough Ryders_5324 von Woody48. Help wanted sign von Andreas Klinke Johannsen

Impress:

Olaf Glaubitz

Zu den Diebsekuhlen 521224 RosengartenGermany

Tel. +49 4108 415833glaubitz@marketing-advisors.dewww.businessmodelwebsites.com