What we can learn from Red Bull?
What we can learn from Red Bull
Aug 23, 2014
What we can learn from Red Bull- the king of marketing . A company investing more than 1,2 Billion Euros in Marketing (1/3 of it’s turnover),
A brand which is known worldwide and has led his owner to one of the richest man on earth. Learn from this
presentation with extraordinary photos of the Red Bull World and compact statements. The learning will help
a one man business and a group in the same way.
A brand which is known worldwide and has led his owner to one of the richest man on earth. Learn from this
presentation with extraordinary photos of the Red Bull World and compact statements. The learning will help
a one man business and a group in the same way.
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Transcript
What we can learn from Red Bull?
When you are prepared to focus all energy on marketing , you are able to develop markets which have never existed before
PRODUCT PRICE
PLACE PROMOTION
4 P‘s in Marketing
PRODUCT PRICE
PLACE PROMOTION
You are able to develop a worldwide group without ever having had a new, self-owned
business idea
The product-image is more important than the content
For risks and side effects please ask your doctor or pharmacist
The unswerving belief in your own product gives you wings
Also the packing is more important than the content
When marketing is the core competence almost everything
can be sold
Each product needs an emotional story
another brand of Red Bull
PRODUCT PRICE
PLACE PROMOTION
A high product image opens up chances for high profits
PRODUCT PRICE
PLACE PROMOTION
You can generate billions of turnover without ever producing and delivering on your own
Use your own staff in each market you aim to conquer
Top employees deserve top salaries
Aim to be different from all others in your entire company
PRODUCT PRICE
PLACE PROMOTION
The most important investment of a company,
is the investment in developing and implementing
a marketing concept
The most important virtue of a company is it‘s brand
A great marketing-claim is able to give wings to any company
in advertising you can successfully adapt successful concepts
„why to be worked up right away“
Who invests the most in marketing will be way
out in front :Red Bull 33% of it‘s turnover
You can outsource anything except marketing, here you have to keep things firmly in hand
Sports suits perfectly for emtionalizinga brand
Das Thema Sport eignet sich ideal für die Emotionlisierung einer Marke
broad sports = broad target groups
consumer mainly want to witness
they want to have fun
in marketing attention comes frist
noisy motors in marketing are like big drums
originality grands free of charge public relations
sponsoring produces brand ambassadors
brand ambassadors give wings to the sponsor
people love contests and awards
because they satisfy their thirst for
recognition
The communication-qualityimproves when you produce and deliver the content on your own
The communication-quality further improves when you control the medium
How to fly on tv worldwide
You should take care of the young customer generation at the earliest time
It‘s all about passion
Mr. Red Bull
further impressionen
only flying is better Red Bull X-Fighters
Red Bull Joyride
Red Bull MotorcycleShow
Aerobatic Helicopter
gives wings to the co-driver
Wanted
I‘am looking for:
customers, partners, agencies who woud like to learn from Red Bull togehter with me
and who would like to implement the learnings via marketing-projects:
let‘s give wings
Photo-index, found at Flickr.com under CC-Licence (except photo on slide 23)
1. Red Bull Soapbox - Praça do Papa von Fernando Henrique C. de2. Red Bull von MarcoZdobro5. A Week in Tokyo 87 von Danny Choo6. Red Bull von camknows7. Gene Soucy & Teresa Stokes von Jeff Stvan8. Red Bull District Ride von Jonas Weiß9. Red Bull Can von Vicki10. Elch Blut (Elk Blood) von Sam Beckwith11. Carpe Diem Kombucha Cranberry von Shutter Ferret13. Red Bull Trolley Race von Chris Hacking15. Red Bull Cars von Salihan Laugesen16. Red Bull Vertigo 2006 - Photo von Thomas Dätwyler17. Red Bull Racing von S E 18. Tatoo von Rique Fróes20. Red Bull Lake Elsinore Nationals von Eric Neitzel21. Red Bull Hangar von Adam22. Red bull Aerobatic Performance von Ashwin Kumar23. HB Männchen Blechschild von WSV2008 found at Ebay.de24. Red Bull Racing von S E
Quellenverzeichnis der Fotografien, gefunden auf Flickr.com unter CC-Lizenz
25. megaphone madness von Jacob Ehnmark26. Red Bull Road Rage 2009 von iragazzidiredbull27. Red Bull Arena - season ticket view von Ryan Howley28. Red Bull Joyride von Patrick Hui29. Red Bull Soapbox - Praça do Papa von Fernando Henrique C. De30. Red Bull DJ Truck von Matt Rasmussen31. Red Bull Drift Car von Ian Munnings32. Red Bull Flugtag Bogota 2008 von Patton 33. Red Bull Hangar von Adam 34. Red Bull Hangar von Adam35. Red Bull Flugtag Bogota 2008 von Patton36. The Red Bulletin von Darin McClure37. Red Bull Air Race, Budapest, Hungary von Giorgio Tomassetti38. Red Bull Mini Drome 2012 Toronto Practice Night von Brian Carson39. Hangar 7 von Florian Eder 40. Me-and-Dietrich Mateschitz von Kevin Muncie42. Red Bull X-Fighters Madrid 2010 von iragazzidiredbull43. Red Bull Joyride von Patrick Hui44. Red Bull Motorcycle Show von Frank Kehren
Quellenverzeichnis der Fotografien, gefunden auf Flickr.com unter CC-Lizenz
45. Red Bull BO-105 CBS Aerobatic Helicopter von John Russell46. Red Bull Motorcycle w Side CarRough Ryders_5324 von Woody48. Help wanted sign von Andreas Klinke Johannsen
Impress:
Olaf Glaubitz
Zu den Diebsekuhlen 521224 RosengartenGermany
Tel. +49 4108 415833glaubitz@marketing-advisors.dewww.businessmodelwebsites.com
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