1. Red bullMayuri Srivastava JCASC Kanpur 2. Introduction A well known leading energy drink and beverages brand in the market with its positive customer based brand equity. 3. So How does Red bull become a leading brand in this competitive market? 4. Red bull skillfully connected with youth around the globe and did it differently than anyone else. 5. How is Red bull differentiable from the other brands? 6. Red bull designed slender shaped cans in silver and blue colour . 7. Red bull cans 8. Unique style and size The content on Red bull cans was different from traditional soft drinks. 9. How Red bull communicated with its customer 10. Red bull developed an integrated marketing communication plan to reach its target audience 11. 1. Advertisements 12. Red Bull jumped into an advertisement slogan which was it gives you wings 13. 2.Events 14. Red bull Rampage Red bull flugtag Red bull Crashed ice Red bull Snow thrill 15. 3. Sports team 16. Red bull paid more focus on athletes as they need an energy drink the most 17. 4. Endorsement 18. Red Bull added celebrity endorsements and mainstream sport athletes to its roster of endorsements 19. Red bull did it so well. 20. Recap How does Red bull become a leading brand in this competitive market? How is Red bull differentiable from other brands? How Red bull communicated with its customer so well?