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Red bull (mayuri)
Jan 23, 2018
- 1. Red bullMayuri Srivastava JCASC Kanpur
- 2. Introduction A well known leading energy drink and beverages brand in the market with its positive customer based brand equity.
- 3. So How does Red bull become a leading brand in this competitive market?
- 4. Red bull skillfully connected with youth around the globe and did it differently than anyone else.
- 5. How is Red bull differentiable from the other brands?
- 6. Red bull designed slender shaped cans in silver and blue colour .
- 7. Red bull cans
- 8. Unique style and size The content on Red bull cans was different from traditional soft drinks.
- 9. How Red bull communicated with its customer
- 10. Red bull developed an integrated marketing communication plan to reach its target audience
- 11. 1. Advertisements
- 12. Red Bull jumped into an advertisement slogan which was "it gives you wings
- 13. 2.Events
- 14. Red bull Rampage Red bull flugtag Red bull Crashed ice Red bull Snow thrill
- 15. 3. Sports team
- 16. Red bull paid more focus on athletes as they need an energy drink the most
- 17. 4. Endorsement
- 18. Red Bull added celebrity endorsements and mainstream sport athletes to its roster of endorsements
- 19. Red bull did it so well.
- 20. Recap How does Red bull become a leading brand in this competitive market? How is Red bull differentiable from other brands? How Red bull communicated with its customer so well?
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