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Red bull (mayuri)

Jan 23, 2018

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  1. 1. Red bullMayuri Srivastava JCASC Kanpur
  2. 2. Introduction A well known leading energy drink and beverages brand in the market with its positive customer based brand equity.
  3. 3. So How does Red bull become a leading brand in this competitive market?
  4. 4. Red bull skillfully connected with youth around the globe and did it differently than anyone else.
  5. 5. How is Red bull differentiable from the other brands?
  6. 6. Red bull designed slender shaped cans in silver and blue colour .
  7. 7. Red bull cans
  8. 8. Unique style and size The content on Red bull cans was different from traditional soft drinks.
  9. 9. How Red bull communicated with its customer
  10. 10. Red bull developed an integrated marketing communication plan to reach its target audience
  11. 11. 1. Advertisements
  12. 12. Red Bull jumped into an advertisement slogan which was "it gives you wings
  13. 13. 2.Events
  14. 14. Red bull Rampage Red bull flugtag Red bull Crashed ice Red bull Snow thrill
  15. 15. 3. Sports team
  16. 16. Red bull paid more focus on athletes as they need an energy drink the most
  17. 17. 4. Endorsement
  18. 18. Red Bull added celebrity endorsements and mainstream sport athletes to its roster of endorsements
  19. 19. Red bull did it so well.
  20. 20. Recap How does Red bull become a leading brand in this competitive market? How is Red bull differentiable from other brands? How Red bull communicated with its customer so well?