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Red Bull Daniela Zimnea Catre pagina web oficiala : Red Bull

Jan 08, 2018

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Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 4.6 billion cans sold in 2011. Austrian entrepreneur Dietrich Mateschitz was inspired by a pre- existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of Westerners,and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria. In Thai, daeng means red, and krating is the reddish-brown bovine called a "gaur", which is an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can; in Thailand and in some parts of Asia it is sold in a wider gold can with the name of Krating Daeng or Red Bull Classic.The two are different products, produced separately. The company slogan is "Red Bull gives you wings"and the product is marketed through advertising, events (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia Toro Rosso, EC Red Bull Salzburg, FC Red Bull Salzburg, Red Bull New York, RB Leipzig, Red Bull Brasil), celebrity endorsements, and music, through its record label Red Bull Records. Red Bull has been the target of criticism concerning the possible health risks associated with the drink.

Red Bull Daniela Zimnea Catre pagina web oficiala : Red Bull
Catre fisierul : Firma Red Bull Catre istorie Red Bull is an energy drink sold by Austrian company Red BullGmbH, created in In terms of market share, Red Bull is themost popular energy drink in the world, with 4.6 billion cans sold in Austrian entrepreneur Dietrich Mateschitz was inspired by a pre- existing energy drink named Krating Daeng, which was firstinvented and sold in Thailand. He took this idea, modified theingredients to suit the tastes of Westerners,and, in partnershipwith Chaleo Yoovidhya, founded Red Bull GmbH in Austria. In Thai,daeng means red, and krating is the reddish-brown bovine called a"gaur", which is an animal slightly larger than the bison. Red Bull issold in a tall and slim blue-silver can; in Thailand and in some partsof Asia it is sold in a wider gold can with the name of Krating Daengor Red Bull Classic.The two are different products, producedseparately. The company slogan is "Red Bull gives you wings"and the product ismarketed through advertising, events (Red Bull Air Race, Red BullCrashed Ice), sports team ownerships (Red Bull Racing, ScuderiaToro Rosso, EC Red Bull Salzburg, FC Red Bull Salzburg, Red BullNew York, RB Leipzig, Red Bull Brasil), celebrity endorsements, andmusic, through its record label Red Bull Records. Red Bull has been the target of criticism concerning the possiblehealth risks associated with the drink. History Chaleo Yoovidhya, the self-made Thai billionaire foundedT.C. Pharmaceuticals. In the 1970s, it was first introducedin Thailand under brand called Krating Daeng, or Red Bullin English. It was popular among Thai truck drivers andlaborers. In 1992 the product expanded to international markets:Hungary and Slovenia. It entered the United States viaCalifornia in 1997 and the Middle East in In 2008,Forbes magazine listed both Chaleo and Mateschitz as the250th richest people in the world with an estimated networth of $4 billion. Ingredients Red Bull containscaffeine, taurine,glucuronolactone, B- group vitamins, sucrose,and glucose.[16] Red BullSugarfree is like Red BullEnergy Drink, but withoutsugar. The sugars sucrose andglucose have been replacedby the sweetenersacesulfame K andaspartame/sucralose. Red Bull is sold in China in two versions: a regular-strength version in a short, wide, gold-and-red can; and an "extra-strength" version in a taller, thinner, blue-and-silver can more like the cans sold in western countries. Neither version is carbonated. Health effects Typical ingredients like caffeine, taurine and glucuronolactone have been assessed by health authorities for their safety. Health Canada conducted a review of the scientific literature on caffeine concluding that the general population of healthy adults is not at risk for potential adverse effects from caffeine if they limit their consumption to 400mg per day. Taurine and glucuronolactone are normal body constituents and also naturally present in the human diet (e.g. scallops, fish, poultry and grain respectively). The European Food Safety Authority (EFSA) in its January 2009 opinion on the safety of energy drink ingredients concluded that the exposure to taurine and glucuronolactone at the levels presently used in energy drinks is not of safety concern. A review published in 2008 found no documented reports of negative or positive health effects associated with the amount of taurine used in energy drinks, including Red Bull. Caffeine and sugar levels in Red Bull are comparable to coffee and fruit juices, respectively.[20] Another publication found that "the number of available publications that really go into the details in this topic is also rather poor". Legal status Red Bull did not get market approval in France, Denmark, and Norway for several years, but the energy drink is now[when?] on sale in all 27 member states of the European Union and in 164 countries around the world. The French approval process started in 1996 with concerns about taurine, a normal body constituent and also naturally present in the human diet (e.g., scallops, fish, poultry). This meant the drink could not be sold as-is in France. Instead, a different recipe that did not contain the ingredient was introduced. The refusal of market approval was challenged by the European Commission and partially upheld by the European Court of Justice in 2004, before the French food safety agency relented in 2008 after being unable to prove definitively the existence of any health risk, taurine-related or not. Advertising Red Bull has a diverse international marketing campaign. The numerousactivities range from extreme sports like mountain biking, BMX, motocross,windsurfing, snowboarding, skateboarding, kayaking, wakeboarding, cliff-diving,surfing, skating, freestyle motocross, rally, Formula 1 racing, and breakdancingto art shows, music, and video games. In keeping with their target market ofyoung males, Red Bull has also enlisted help from celebrities, such as Eminemthat would appeal to this group (sponsoring the Red Bull "EmSee Battle Rapchampionships"). It also hosts events like the "Red Bull Flugtag" (German for"flight day" or "flying day") and other such contests. Red Bull also ownsassociation football teams, with clubs in Austria, Germany, the United Statesand Brazil featuring the Red Bull trademark in their names. By associating thedrink's image with these activities, the company seeks to promote a "cool" publicimage and raise brand power. Hence, this one energy drink has helped create amarket for over 150 related types of merchandise, like Red Rooster and BlueLightning. Official Slogan Red Bull's slogan "gives you wings" is widely used in these marketing activities. Claims about the drink's effects and performance have been challenged on various occasions, with the UK's Advertising Standards Authority imposing advertising restrictions in 2001 in response to complaints first recorded as early as 1997.[34] In 2011, Red Bull earned around EUR 4.2 billion in worldwide sales and was available in 164 countries globally. In the PlayStation 3's social gaming platform, PlayStation Home, Red Bull has developed its own in-game island, specifically advertising its energy drink and the Red Bull Air Race event (for which the space is named) released in January In late November 2009, Red Bull brought out two new spaces, the Red Bull Illume space, and the Red Bull Beach space featuring the Red Bull Flugtag, both released on the same day. In January 2012, Red Bull released its first personal space called the Red Bull House of Skate featuring an indoor skate park. Endorsements

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