Advertising Principles Name : Shari Ann Gowita Dawson Student ID : SCM 013606 Lecturer : Ms. Aqilah
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Advertising Principles
Advertising Principles Name : Shari Ann Gowita Dawson Student ID : SCM 013606Lecturer : Ms. Aqilah
The product services What is the product?
Red Bull is the highest selling energy drink in the world with more than 5.3 Billion cans sold in 2013. Altogether they have five different types of Red Bull products however only one is being distributed here in Malaysia which is the blue and silver version of the can. The company slogan would be Red Bull gives you wings!
What is the history of the product?
What are the benefits of the product ?
Past Advertisement Video
The past advertisements Target audience
Everyone !Thats the beauty of having such an accessible and universal product
Young people Research has shown 53% of the people who drink energy/sports drink are within the age 14-34 years old.
What is the objective of the advertisement ?The main purpose for purchasing energy/sports drink is to quench thirst and give boost.
Message of the ad is that this energy drink helps you escape by giving you wings.
What is the creative execution of the advertisement?AnimationCartoons
ImageryDidnt provide information instead it consist of primarily of visual elements such as pictures, symbols and etc.
Humor - Appealing cause its funny
Current advertisement video
Who is the target audience ?AthletesGives them the extra boost strength and speed.
Workaholics Helps them have the energy to stay up late nights.
Clubbers- Great mixers for their alcoholic beverages and make great cocktails too.
What is the objective of the advertisement? Helps cope with the challenges of everyday life
Helps to increase endurance and heighten alertness.
Helps prevent exhaustion.
What is the creative execution?DemonstrationShowing actual use of the product ComparisonDirect way of communicating a brands particular advantage over its competitors
Imagery- Didnt provide information instead it consist of primarily visual elements such as pictures symbols and etc.
THANK YOU
On The Dancefloor (Featuring Will.I.Am & Apl de Ap)David GuettaOne Love, track 52009House225921.17eng - one group to rule them all
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