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Of Bull Sperm & Red Threads A Brand Love Story #joecoxtalks
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Red bull: Of Bull Sperm & Red Threads

May 09, 2015

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Business

Joe Cox

A deck I put together for Barkley's Creative Breakfast, explaining all that I learned at Red Bull & how they were creating content marketing before social.
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Page 1: Red bull: Of Bull Sperm & Red Threads

Of Bull Sperm & Red ThreadsA Brand Love Story

#joecoxtalks

Page 2: Red bull: Of Bull Sperm & Red Threads

Everything I know about branding, I learned at Red Bull.l

Unfortunately, I was drinking a lot, so what I'll share is the 10% I recall.

Page 4: Red bull: Of Bull Sperm & Red Threads

8 Million YouTube views

...at the same time

Page 5: Red bull: Of Bull Sperm & Red Threads
Page 7: Red bull: Of Bull Sperm & Red Threads

3 Reasons that Red Bull Kicks the crap out of other brand's social media efforts.

OR

3 reasons that Red Bull kicks the crap out of other brands...period.

1. Being Human

2. Co-creation

3. Acting Like a Publisher

Page 8: Red bull: Of Bull Sperm & Red Threads

Being Human#beinghuman

Page 9: Red bull: Of Bull Sperm & Red Threads

The brand isn't like a human...it is one.

Page 10: Red bull: Of Bull Sperm & Red Threads

Brands are now competing for attention in the same space (stream) as consumer's friends & family.

If you're not prepared to be one of those, you lose.

Page 11: Red bull: Of Bull Sperm & Red Threads

#DrunkishDials

Page 12: Red bull: Of Bull Sperm & Red Threads

#Cocreating

Page 13: Red bull: Of Bull Sperm & Red Threads

Empower others and stop trying to control things

InfluencerRelationshipManagement

Page 14: Red bull: Of Bull Sperm & Red Threads

The event if it was left to me...

Page 15: Red bull: Of Bull Sperm & Red Threads

The event when you bring in an influencer (co-creator)

Page 16: Red bull: Of Bull Sperm & Red Threads
Page 17: Red bull: Of Bull Sperm & Red Threads

AcA

ct Like a #Publisher

Page 18: Red bull: Of Bull Sperm & Red Threads

Experiential becomes relevant content, no matter what the original impact-

Page 19: Red bull: Of Bull Sperm & Red Threads

Consistent content throughout all channels & platformsAll attached with a string....

Page 21: Red bull: Of Bull Sperm & Red Threads

If content is king, context is the

queen

Page 22: Red bull: Of Bull Sperm & Red Threads

Right Place

Right Time

Right Situation

Page 23: Red bull: Of Bull Sperm & Red Threads

BONUS!!!!

What was the bull sperm reference from in my title?