RED BULL Company description by the Turtles
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RED BULLCompany description
by the Turtles
Basic Information
• World‘s biggest energy drink producer• Found in 1984 by Dietrich Mateschitz• Headquarters: Fuschl am See / Austria
• Business section: food industry (focused on beverages)
Location• Red Bull is sold in 160 countries
• The production is accomplished by the company Rauch Ltd. in Austria and Switzerland
Size
• 4613 Employees
• Turnover in 2009: 3,268 bn. €
• Sold cans in 2009: 3,921 bn. cans
• Slow expansion in the past
prohibited in certain countries
History• 1982: Didi Mateschitz acquires international license
rights of the energy drink brand Thai Krating Daeng • 1984: foundation of Red Bull• 1987: Red Bull starts selling in austria• 1992: Red Bull GmbH expands to its first foreign
markets.• 1997: Red Bull enters the US market via California.• 2003: Red Bull Sugarfree is introduced• 2008: Red Bull Cola is introduced• 2009: Red Bull Energy shot is introduced
Branches of the business
• Energy drink (Sugarfree, Cola…)
• RB Music Academy
• RB Sports
• RB TV
• Sponsoring
Competitors
• Burn
• Dark Dog
• Power Horse
• Monster energy
• Rockstar
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