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1. “It’s amazing to me that our competitorsthink the customer is the dealer.” Michael Dell“Sales Leader: Tops in Global Basis.”Be Direct: DELLThe Challenges and…

Documents Chapter 1 Foundations of Services Marketing. Chapter 1: Introduction to Services Marketing What are....

Slide 1Chapter 1 Foundations of Services Marketing Slide 2 Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics of Services…

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1.4/3/2014 Deepti Shetty 1 SERVICES MARKETING Deepti Shetty 1 MODULE 1 2. 4/3/2014 Deepti Shetty 2 Introduction to Services • What are services? • Why services marketing?…

Business Introduction to services

1.  2. Chapter 1 Introduction to Services What are services? Why services marketing? Service and Technology Differences in Goods vs. Services MarketingServices Marketing…

Business E Marketing Week11

1.MKTG7037 / MKTG2032 E-marketing Week XI2. Course Structure Chapter 15 International marketing 21 May 12 Chapter 14 Relationship marketing 28 May 13 Chapter 13 Services…

Business 167 634950516135238544 chap001

1.Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin 2. A Note on the PowerPoint Slides...  These PowerPoint slides contain selected…

Law Steven Weiss Presents Planning for a Liquidity Event at AM&AA Conference

1. PREPARING FOR A LIQUIDITY EVENT MAXIMING ENTERPRISE VALUE 2. Table of Contents Preparing For A Transaction ………………… 5 Understanding The Process ………...............…

Documents S M Chapter 1 INTRODUCTION TO SERVICES Explain what services are and identify service trends ...

Slide 1 Slide 2 S M Chapter 1 INTRODUCTION TO SERVICES Slide 3  Explain what services are and identify service trends  Explain the need for special services marketing…

Documents Chapter 12 Services and Non-profit Marketing. © 2006 The McGraw-Hill Companies, Inc. All rights...

Slide 1 Chapter 12 Services and Non-profit Marketing Slide 2 © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Services Defined A service is the.............of…

Documents 1-2 Introduction to Services What are services? Why services marketing? Service and Technology .....

Slide 1 Slide 2 1-2 Introduction to Services  What are services?  Why services marketing?  Service and Technology  Characteristics of Services Compared to Goods…