1. “It’s amazing to me that our competitorsthink the customer is the dealer.” Michael Dell“Sales Leader: Tops in Global Basis.”Be Direct: DELLThe Challenges and…
Slide 1Chapter 1 Foundations of Services Marketing Slide 2 Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics of Services…
1. 2. Chapter 1 Introduction to Services What are services? Why services marketing? Service and Technology Differences in Goods vs. Services MarketingServices Marketing…
1. PREPARING FOR A LIQUIDITY EVENT MAXIMING ENTERPRISE VALUE 2. Table of Contents Preparing For A Transaction ………………… 5 Understanding The Process ………...............…
Slide 1 Slide 2 S M Chapter 1 INTRODUCTION TO SERVICES Slide 3 Explain what services are and identify service trends Explain the need for special services marketing…
Slide 1 Slide 2 1-2 Introduction to Services What are services? Why services marketing? Service and Technology Characteristics of Services Compared to Goods…