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Slide 1Chapter 1 Foundations of Services Marketing Slide 2 Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics of Services…

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1.4/3/2014 Deepti Shetty 1 SERVICES MARKETING Deepti Shetty 1 MODULE 1 2. 4/3/2014 Deepti Shetty 2 Introduction to Services • What are services? • Why services marketing?…

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1.Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin 2. A Note on the PowerPoint Slides...  These PowerPoint slides contain selected…

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PowerPoint Presentation Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Part 1 FOUNDATIONS FOR SERVICES MARKETING 1-2 Introduction…