Slide 1Chapter 1 Foundations of Services Marketing Slide 2 Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics of Services…
1. 2. Chapter 1 Introduction to Services What are services? Why services marketing? Service and Technology Differences in Goods vs. Services MarketingServices Marketing…
1. Services MarketingChapter 1: Introduction to Services 2. Have you experienced it?http://www.youtube.com/watch?v=OaZnCu1hc0Ihttp://www.youtube.com/watch?v=PyG2jtA_rd8…