Introduction Marketing Mix is the set of marketing Tool the Firm uses to pursue its Marketing Objectives in the target Market. 7 Câs (buyers view point) 1. Product 2. Price…
Slide 1 DEVELOPING NEW PRODUCTS AND SERVICES C HAPTER Slide 2 Product Item Product Line Product Mix A specific version of an organization’s products. A group of closely-related…
Slide 1 Chapter 6 Product and service concepts Slide 2 Learning objectives 1Define the term product 2Classify consumer products 3Discuss the importance of services to the…