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Services and Nonprofit Organization Marketing 11 chapter Prepared by Deborah Baker Texas Christian University ©2002 South-Western 1 Chapter 11 Version 6e Learning Objectives…

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Introduction Marketing Mix is the set of marketing Tool the Firm uses to pursue its Marketing Objectives in the target Market. 7 Câs (buyers view point) 1. Product 2. Price…

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Slide 1 ©2002 South-Western Chapter 11 Version 6e1 chapter Services and Nonprofit Organization Marketing 11 Prepared by Deborah Baker Texas Christian University Slide 2…

Documents DEVELOPING NEW PRODUCTS AND SERVICES C HAPTER. Product Item Product Line Product Mix A specific...

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