Product Concepts 9 chapter Prepared by Deborah Baker Texas Christian University ©2002 South-Western 1 Chapter 9 Version 6e Learning Objectives 1. Define the term product.…

1. CHAPTER10 Product Concepts Designed by Eric Brengle B-books, Ltd. Prepared by Amit Shah Frostburg State University Marketing Lamb, Hair, McDaniel10 2. LearningOutcomes…

Slide 1Chapter 9Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University…

1. Chapter 10: Product Concepts Prepared by David Ferrell, B-books, Ltd. Designed by Eric Brengle, B-books, Ltd. Copyright 2012 by Cengage Learning Inc. All Rights Reserved…

Slide 1 1 Lamb, Hair, McDaniel CHAPTER 10 Product Concepts 2010-2011 Slide 2 2 LO 1 Define the term product LO 2 Classify consumer products LO 3 Define the terms product…

Slide 1 DEVELOPING NEW PRODUCTS AND SERVICES C HAPTER Slide 2 Product Item Product Line Product Mix A specific version of an organization’s products. A group of closely-related…

Slide 1 1 Lamb, Hair, McDaniel Chapter 10 Product Concepts 2013-2014 Slide 2 Define the term product Classify consumer products Define the terms product item, product line,…

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Slide 1 Product Strategy Slide 2 What is a Product? Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes:…

Slide 1 Chapter 6 Product and service concepts Slide 2 Learning objectives 1Define the term product 2Classify consumer products 3Discuss the importance of services to the…