Introduction William Hesketh Lever founded lever Brothers in 1885. In the beginning as soap manufacturer but later diversified in to food and personal care products. Unilever's…
A PROJECT ON “Distribution enhancement in unconventional outlets in parts of Mumbai for Perfetti Van Melle” SUBMITTED BY Abbas Reyroadwala Roll No. 2 MMS (2005 - 07)…
1. Chpt 4 Market Segmentation Process 2. Vinyl Records Wax is back ! ! Some bands release on wax first DJs use wax in clubs to spin a unique sound bands want their music…
1. GLUCON-D By B.Sandeep Roll no:40 2. About Heinz HJ Heinz Company is the iconic US based global food giant.Heinz with its global reach offers a range of 5700 product varieties.Heinz…
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Slide 1Introduction to Product Management Slide 2 Today’s Agenda Role of the Product Management Organizational Structures Critical Skills of the Product Manager Changes…
1. PRODUCTS AND LIFE CYCLE STRATEGIES Products and product lines New products:Development, successes and failures The Product Life Cycle and Diffusion of Innovations Branding…
1. How can a company build and manage its product mix & product lines ? 2. EACH PRODUCT IS RELATEDTO OTHER PRODUCTTO ENSURETHAT A FIRM IS OFFERING & MARKETING OPTIMAL…
1. Build & manage Product mix & Product lines 2. example 3. example 4. Market profile 5. example 6. two Product line length Product mix pricing 7. down market stretch…