Integrated Marketing Communication Strategy Learning Goals 1. Name and define the five tools of the marketing communications mix 2. Discuss the process and advantages of…
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Promoting Products Using Interactive and Integrated Marketing Communications Promotion Mix/ Marketing Communication Mix Objectives Know the tools of the marketing communications…
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Slide 1Integrated Marketing Communication 14 Slide 2 14- 1 Definition The Marketing Communications Mix The specific mix of advertising, personal selling, sales promotion,…
1.Integrated Marketing Communications Strategy Chapter 142. Learning Goals Know the tools of the marketing communications mix. Understand the process and advantages of integrated…