Marketing Introduction to advertising & integrated marketing communication

1. Introduction to Advertising Prepared By Nijaz N 2. Defining Modern Advertising • Advertising is paid persuasive communication • Uses non-personal mass media to reach…

Marketing Introduction to advertising

1. Introduction to Advertising Prepared By Nijaz N 2. Defining Modern Advertising • Advertising is paid persuasive communication • Uses non-personal mass media to reach…

Education ITFT_Media_Advertising & public relations

1. & Public Relations 2. Chapter Outline I. What is Advertising? II. Roles and Functions of Advertising III. The Key Players IV. Types of Advertising V. What Makes an…

Documents Session # 7

Faisal K. Qureishi Session # 7 Introduction to Advertising * Defining Modern Advertising Advertising is paid informative/persuasive communication, which uses non-personal…