Introduction to Advertising Part 1: Foundations Chapter 1 Chapter Outline I. Chapter Key Points II. What is Advertising? III. Roles and Functions of Advertising IV. The Key…

1. Introduction to Advertising Prepared By Nijaz N 2. Defining Modern Advertising • Advertising is paid persuasive communication • Uses non-personal mass media to reach…

1. Introduction to Advertising Prepared By Nijaz N 2. Defining Modern Advertising • Advertising is paid persuasive communication • Uses non-personal mass media to reach…

1. Advertising 2. A I D A AEARENESS INTERNET DESIERE ACTION 3. The process of delivering a message about ideas, goods and services, through the media, paid by an identifiable…

ADVERISING Advertising Advertising ASSAD SAROBI MBA (Finance) M.Sc ( Economics) ADVERTISING Advertising. is creating a message and sending it to some one, hoping they will…

}  Advertising is non-personal communication that is paid for by an identified sponsor, and involves either mass communication via newspapers, radio, TV and other media…