Marketing Introduction to advertising & integrated marketing communication

1. Introduction to Advertising Prepared By Nijaz N 2. Defining Modern Advertising • Advertising is paid persuasive communication • Uses non-personal mass media to reach…

Marketing Introduction to advertising

1. Introduction to Advertising Prepared By Nijaz N 2. Defining Modern Advertising • Advertising is paid persuasive communication • Uses non-personal mass media to reach…

Education Advertising and Brand Management

[email protected] Page 1 ABM Unit-1 DAGMAR Approach Defining Advertising Goals for Measured Advertising Results abbr. DAGMAR was an advertising model proposed by Russel…