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1. MARKETING COMMUNICATION 2. Kotler defines Marketing Communication as “The means by which firms attempt to inform, persuade and remind customers – directly or indirectly…

Documents Project Chapter 15

Pepsi: Promoting Nothing Chapter 15 Company Case Drink, Drink, Drink! Aquafina Drink Aquafina Competing Companies  Pepsi Cola and Coca-Cola have been competing with each…

Documents Integrated Marketing Communications

INTEGRATED MARKETING COMMUNICATIONS BY PROF. SHIVAKUMAR. R. SHARMA MMS – III SEMESTER PILLAI INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH MUMBAI UNIVERSITY COURSE CONTENTS…

Documents Advertising Plan Olper's

Advertising Plan Olper’s Milk Situation Analysis Industry Overview Company Information Contd. Markets Served • The milk sector shows a market that has homogeneous preferences…

Education Ch18 managing mass communications hugo

1. Powerful tools for the 21st century market TOP 10 Learning Concepts Ch 18 Managing Mass CommunicationsFrancis Benson C. HugoMarch 31, 2011http://ph.linkedin.com/in/francisbensoncabehugo…

Business Powerpoint ads

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Documents question paper unsolved -special study in marketing

Special Study in Marketing April – 2002 60 Marks Note: (1) Section I is compulsory. (2) Attempt any three questions from Section II (3) Answer-books to both sections must…

Documents Media Planning and Buying, Creativity side of Advertising and Copywriting

Media Planning and Buying, Creativity side of Advertising and Copywriting Media Planning Basics l Advertising budgets are shifting l Media fragmentation l Media Explosion…

Business Headvertising credentials 2010 simple

1.   2. WHATWORKS BEST 12 years and counting28 people and growing 100 clients and still pitching ± 1000 campaigns 11 effies 10 creative awards 1 awarded blog Quick facts…

Documents Pattern blue

1. “ As quick as you can think it” Patter ' n Blue 2. Introduction The last 30 years have been riped with technological advances Technologies give new companies…