1. Presentation on Communication Strategy of IPL Presentation by: Saikat Bhowmick DM14B35 Core Marketing 2. Communication Strategy The Marketing Communications Mix is the…

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1.Integrated Marketing Communication Strategy Chapter 152. Objectives Know the tools of the marketing communications mix. Understand the process and advantages of integrated…

PowerPoint Presentation Promotion Copyright 2013, Pearson Education Inc., Publishing as Prentice-Hall 13-2 Introduction Marketing communications tell customers about the…