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Advertising and Public Relations Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 15.
Documents Advertising and Public Relations Copyright © 2011 Pearson Education, Inc. Publishing as Prentice...

Slide 1Advertising and Public Relations Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 15 Slide 2 Copyright © 2011 Pearson Education, Inc. Publishing…

Chapter 1 Integrated Marketing Communications. Chapter 1: IMC Chapter Objectives We will: 1. Review the various elements of the promotional mix 2. Summarize.
Documents Chapter 1 Integrated Marketing Communications. Chapter 1: IMC Chapter Objectives We will: 1. Review....

Slide 1Chapter 1 Integrated Marketing Communications Slide 2 Chapter 1: IMC Chapter Objectives We will: 1. Review the various elements of the promotional mix 2. Summarize…

Integrated Marketing Communication 14. 14- 1 Definition The Marketing Communications Mix The specific mix of advertising, personal selling, sales promotion,
Documents Integrated Marketing Communication 14. 14- 1 Definition The Marketing Communications Mix The...

Slide 1Integrated Marketing Communication 14 Slide 2 14- 1 Definition The Marketing Communications Mix The specific mix of advertising, personal selling, sales promotion,…

$200 PROMOTIONMEDIA PUBLICITY & PR $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 MERCHANDISING DISTRIBUTION.
Documents $200 PROMOTIONMEDIA PUBLICITY & PR $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600...

Slide 1 Slide 2 $200 PROMOTIONMEDIA PUBLICITY & PR $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 MERCHANDISING DISTRIBUTION…

The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400.
Documents The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q...

Slide 1 Slide 2 The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400 Q…

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