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Jeopardy
The Promotional Mix
Advertising Public Relations Parts of a Print Advertisement
Sales Promotion
Q $100
Q $200
Q $300
Q $400
Q $500
Q $100 Q $100Q $100 Q $100
Q $200 Q $200 Q $200 Q $200
Q $300 Q $300 Q $300 Q $300
Q $400 Q $400 Q $400
Q $500Q $500 Q $500 Q $500
Q $400
Final Jeopardy
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$100 Question
Any form of communication a business or organization uses to inform, persuade or remind people about its products or
improve its public image
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$100 Answer
Promotion
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$200 Question
Define the Promotional Mix
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$200 Answer
the combination of the different types of promotion a business or organizations uses to promote its products
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$300 Question
What are the five categories of the promotional mix?
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$300 Answer
AdvertisingPersonal SellingPublic RelationsDirect Marketing (Mail)Sales Promotion
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$400 Question
What are the two types of promotion?
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$400 Answer
Product and Institutional
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$500 Question
All parts of the promotional mix should ___________.
Why?
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$500 Answer
Coordinate – so that customers will recognize the promotions and tie them together
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$100 Question
Define advertising
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$100 Answer
Any PAID form of promotion by an identified sponsor
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$200 Question
What is the most rapidly growing form of advertising?
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$200 Answer
Online/Internet
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$300 Question
What are the three types of advertising
media?
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$300 Answer
PrintBroadcastOnline
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$400 Question
What types of advertising are included in broadcast media and
print media?
Give two for each
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$400 Answer
Broadcast: TV and RadioPrint: Newspaper, Magazine
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$500 Question
Which form of advertising is most effective for product
demonstration?
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$500 Answer
Television Advertising
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$100 Question
What is the difference between advertising and
publicity
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$100 Answer
Publicity is free
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$200 Question
Publicity is an important tool used by marketers, but what
is the drawback?
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$200 Answer
No control over HOW the media will share the information
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$300 Question
___________ is the most powerful force in society.
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$300 Answer
Public Opinion
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$400 Question
It is important that a company work to build their
image for what three groups of people?
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$400 Answer
CustomersEmployeesCommunity
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$500 Question
What are three functions of public relations?
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$500 Answer
General Communication
Image shaping and enhancement
Coping with a Crisis
Community Relations
Launch a new product or innovation
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$100 Question
What are three examples of illustration in a print ad
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$100 Answer
Picture of the productPerson using the productChart or Graph
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$200 Question
What are the four elements of a print
advertisement?
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$200 Answer
Headline
Copy
Illustration
Signature
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$300 Question
What are three examples of
signature/identification
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$300 Answer
Logo/sloganPhone numberWeb addressHours of operationMap of location
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$400 Question
What is the purpose of the copy?
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$400 Answer
Clarifies the headline
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$500 Question
What are three characteristics of an effective headline
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$500 Answer
•Catches readers attention•7 words or less•The largest font on the page
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$100 Question
Define Sales Promotion
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$100 Answer
A short term incentive to get customers interested in
buying a product
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$200 Question
How can sales promotion be used at a sporting event?
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$200 Answer
Product giveaways
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$300 Question
Name three different kinds of sales promotions
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$300 Answer
CouponsRebatePremiumProduct SamplesContestsSweepstakes
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$400 Question
What is the difference between a contest and
sweepstakes?
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$400 Answer
• Contest – game of skill• Sweepstakes – game of chance
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$500 Question
Which form of sales promotion includes giving
away a free or low cost item to customers for making a
purchase?
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$500 Answer
Premium
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Final Jeopardy
Give a pro and a con for each of the following advertising medias:•Magazines•Radio•Television•Direct Mail
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Final Jeopardy Answer
Judged by Mrs. Mangano