Snippets from a light automotive client Media Mix Model. Interestingly there was very limited opportunity for growth, except for through integrated media execution.

http://www.pcgdigitalmarketing.com/lotlinx/ Learn why LotLinx is helping dealers to sell cars faster, increasing turn and profits. LotLinx sends SHOPPERS just not TRAFFIC…

How can you ensure you get the most out of your investment? You probably spend quite a bit on your exhibition attendance, stand design and marketing materials. However, from…

Why with so much evidence about the value of social media do so few executives use it? They're anchored to 6 damaging myths about social media that hold them back. Here…

The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't…

Perhaps school taught you how to make a taxonomy or create a persona from research, but did it teach you how to ask for a raise? How to create consensus between your team,…

This report covers: Why Mobile CPI is not effective and why Facebook mobile CPI advertising is a viable alternative. There is also Korea, Japan, Taiwan and China mobile market…

В.В. Ковалев, Вит.В. Ковалев ФИНАНСЫ ОРГАНИЗАЦИЙ (ПРЕДПРИЯТИЙ) УЧЕБНИК Допущено Министерством…

An overview of the user centered design process including the disciplines, methods used, and frequently asked questions.