Product managers need to be market driven. When you're being driven by customers, problems, and competitors, you need a tool which brings all of your insights together…
How can you ensure you get the most out of your investment? You probably spend quite a bit on your exhibition attendance, stand design and marketing materials. However, from…
The story of the healthcare venture industry in 2013 can be summed up in three words: initial public offerings. In a year in which the number of venture-capital backed healthcare…
Ideas on innovation in online marketing and technology platforms thats will be important in 2014. Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing…
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class…
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't…