Introduction to Production and Operations Management S. Ajit Definition The design, operation and improvement of the transformation process, which converts the various inputs…
1. Chapter SevenProduct, Services, and Branding Strategy 2. Copyright 2007, Prentice Hall, Inc. 7-2Define product and the major classifications of products and services.Describe…
1. Topic 5: Product, Services, and Branding Strategy 8 2. Learning Objectives After studying this chapter, you should be able to: Define product and the major classifications…
Slide 1Chapter 3 Characteristics of Services TIP Pharmacists provide services - not drugs. TIP Pharmacists provide services - not drugs. Chapter 3 slides for Marketing for…
Slide 1Chapter # 8 Designing & Managing Services Slide 2 Chapter Outline Definition of Service Categories of Service Mix Nature of services Marketing strategies for services…
1.Classification of Products/ Services2. Goods used by consumers for personal, family, or household purposes.Examples: shampoo, notebook paper, picture frame, etc. Consumer…