A Global Philip Kotler Perspective 8 Product, Services, and Branding Strategy Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau HonMing PowerPoint slides…
1. Anything that can be offered to amarket for attention, acquisition, use, orconsumption that might satisfy a want orneed. Services are also a form of product.These…
1. Innovation for SustainabilityProduct design based on the Sustainable Ring ModelNov.2011domingo, 26 de mayo de 13 2. The Sustainable Idea• Sustainability evolved from…
1. Chapter SevenProduct, Services, and Branding Strategy 2. Copyright 2007, Prentice Hall, Inc. 7-2Define product and the major classifications of products and services.Describe…
1. Chapter 9 Product, Services, and Branding Strategies 2. Objectives Objective 1:Define product and the major classifications of products and services Objective 2:Describe…
1. Product, Services, and Branding Strategy Chapter 8 2. Learning Goals Understand products and the major classifications of products and services Learn the decisions companies…
1. UNIT 9 MARKETING COMMUNICATION PROCESS Structure 9.0 Objectives 9.1 Introduction 9.2 Marketing Communication : Role 9.3 Marketing Communication : Concept 9.4 Marketing…