A Global Philip Kotler Perspective 8 Product, Services, and Branding Strategy Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau HonMing PowerPoint slides…

Presentation topic ::::: MARKETING PLAN OF AIRBLUE Subject: ::: The marketing of services Enjoy The Difference Freedom, Flexibility And Savings. To provide exceptional customer…

1. Marketing 1 Product 2. It’s more than just products ... 3. Service = Product 4. Service = Product 5. Do you have any favorite Products? 6. Anything that can satisfy…

1. Chapter 3 Product Planning and Development 2. Chapter Four Products, Services, and Branding Strategies By Rafique Ahmed 3. Definitions Product  Anything offered to…

Slide 1Product, Services, and Branding Strategy A Global Perspective 8 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming 8-1 Slide…

Slide 1METAL AND ENGINEERING TRAINING PACKAGE REVIEW FUTURE DIRECTIONS FROM THE SCOPING REPORT March 2012 Slide 2 AIM OF THIS PRESENTATION 1. To facilitate discussion on…

1. 7 - 1Product• Anything that can be offered to amarket for attention, acquisition, use, orconsumption that might satisfy a wantor needService• An activity, benefit,…

Slide 1 Products, Services, and Brands Building Customer Value Chapter 7 7 - â¹#⺠1 7 - â¹#⺠2 What Is a Product? Tangible objects, services, events, persons, organizations,…

THE IMPORTANCE OF UNDERSTANDING THE BUYER BEHAVIOUR AND THE APPLICATION OF MARKETING MIX ELEMENTS FOR ORGANISATIONAL SUCCESS Prepared By U. Yogachandran PCM II/2012/KAN -…

Learning Objectives After studying this chapter, you should be able to: Define product and the major classifications of products and services Describe the decisions companies…