Trading Area A trading area is a geographic area containing the customers of a retailer for specific goods or services. Or The geographic region in which a good or service…

Omnichannel Considerations for the Purchase Order Process A GXS White Paper for the Active Business Table of Contents Key Omnichannel Considerations for the Purchase Order…

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Retail Marketing: An Empirical Study Introduction 1 Retailing is one of the world’s largest industries. It is in a permanent state of change, and the pace of this change…

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Chapter 20 Managing the Distribution Function Chapter 19 Managing the Distribution Function ….Marketers realize that if they were to make the brands available in the right…

P R O D U C T LINE M I X PRODUCT • anything that can be offered to a market to satisfy a want or need. It may be physical goods, services, experiences, events, persons,…

Designing and Managing Integrated Marketing Channels Objectives To Describe the Nature and Functions of Marketing Channels To Identify the Types of Marketing Channels To…

ON “THE FACTORS RESPONSIBLE FOR CUSTOMER SATISFACTION IN RELIANCE MART” IN RANCHI REGION (DURING THE PERIOD OF MAY-JUNE 2009) Submitted in the Partial Fulfillment of…