Sales and Distribution Management Dr. Prashant Mishra [email protected] Nature of Personal Selling • Most salespeople are well-educated, welltrained professionals who…

Sales Management Sales Management Setting objectives Planning Organizing Organizing activities Motivate, evaluate, & control Controlling Directing Recruit, select, train,…

1. Chapter Sixteen Personal SellingandSales Promotion 2. Personal Selling andSales Promotion The Nature of Personal Selling The Role of the Sales Force Managing the Sales…

Slide 1Personal Selling and Sales Promotion Chapter 16 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON Slide 2 1 Personal Selling Discuss the role of a…

1.Sales and Distribution Management Dr. Prashant Mishra [email protected] 2. Nature of Personal Selling • Most salespeople are well-educated, well- trained professionals…

1.Principles of MarketingLecture Slides Dr. Robert Hurley Fordham College of Business2. Distribution Channel Functions Contact Financing Information Risk Taking Promotion…

At the end of this presentation, you should be able to: Understand the importance and nature of personal selling. Know the three basic sales tasks—order getting, order…

Slide 1 Chapter 16 Personal Selling and Sales Management Slide 2 Nature of Personal Selling Most salespeople are well-educated, well-trained professionals who work to build…

Slide 1 1 Chapter 16 Personal Selling and Sales Management Slide 2 2 Nature of Personal Selling Most salespeople are well-educated, well- trained professionals who work to…

Slide 1 Integrated Marketing Communication: Personal Selling and Direct Marketing 13 Slide 2 13-2 ROAD MAP: Previewing the Concepts Discuss the role of a company’s salespeople…