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1.Principles of MarketingLecture Slides Dr. Robert Hurley Fordham College of Business2. Distribution Channel Functions Contact Financing Information Risk Taking Promotion…

Documents Principles of Marketing Lecture-36. Summary of Lecture-35.

Slide 1 Principles of Marketing Lecture-36 Slide 2 Summary of Lecture-35 Slide 3 Personal Selling Slide 4 Personal selling is the personal communication of information to…