1. Lamb, Hair, McDaniel CHAPTER 8 Segmenting and Targeting Markets 2010-2011 2. LO1Describe the characteristics of markets and market segments LO2Explain the importance of…

1. Lamb, Hair, McDaniel CHAPTER 21 Customer Relationship Management (CRM) 2010-2011 2. LO1 Define customer relationship management LO2 Explain how to identify customer relationships…

1. Lamb, Hair, McDaniel CHAPTER 7 Business Marketing 2010-2011 2. LO1Describe business marketing LO2Describe the role of the Internet in business marketingLO3Discuss the…

1. Lamb, Hair, McDaniel CHAPTER 5 Developing a Global Vision 2010-2011 2. LO1Discuss the importance of global marketing LO2Discuss the impact of multinational firms on the…

1. Lamb, Hair, McDaniel CHAPTER 3 Ethics and Social Responsibility 2010-2011 2. LO1Explain the concept of ethical behavior LO2Describe ethical behavior in business LO3Discuss…

1. Lamb, Hair, McDaniel CHAPTER 1 An Overview of Marketing 2010-2011 2. LO1Define the termmarketing LO2Describe four marketing managementphilosophies LO3Discuss the differences…

1. Developing a Global Vision Lamb, Hair, McDaniel Chapter 5 2012-2013 (C) 2014 Cengage Learning Inc. All Rights Reserved1 2. Discuss the importance of global marketing Discuss…

1. Lamb, Hair, McDaniel Chapter 2 Strategic Planning for Competitive Advantage 2012-2013 (C) 2014 Cengage Learning Inc. All Rights Reserved.1 2. 2 Understand the importance…

Slide 11 Lamb, Hair, McDaniel CHAPTER 18 Sales Promotion and Personal Selling Slide 2 2 Sales Promotion Marketing communication activities, other than advertising, personal…

Slide 1Chapter 18 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 18 Sales Promotion and Personal Selling © iStockphoto.com/Terry…