1. STP Segmentation TargetingPositioning 2. SEGMENTATIONProcess of subdividing a total market into different subsets or groups. Where the marketer may select one or more…
1. Fiji Water Marketing Strategy By: Eskedar Melaku Ericka Riggs Dana Rivera Eric Tung 2. Introduction Overview of product Current IMC Focus of new IMC campaign with SiO…
Principal of Marketing Term project PRESENTED TO: MS Afia PRESENTED BY: Abubaker Naveed 01083-176 Syed Ali Ahsan 195 Hassan Imtiaz 173 MI-01803MI-01803MI- LAHORE BUSINESS…
Customer-Driven Marketing Strategy Objectives Define the four major steps in designing a customer-driven market strategy: market segmentation, market targeting, differentiation,…
1. Market Segmentation With a large country Many different types of people - it is too difficult to create a product that will satisfy everybody, that is why we focus…
1. Market Segmentation 2. A retail market segment is a group of customers whose needs are satisfied by the same retail mix because they have similar needs. 3. Criteria for…
1. Lamb, Hair, McDaniel CHAPTER 8 Segmenting and Targeting Markets 2010-2011 2. LO1Describe the characteristics of markets and market segments LO2Explain the importance of…