Documents Chapter 18 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel...

Slide 1Chapter 18 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 18 Sales Promotion and Personal Selling © iStockphoto.com/Terry…

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Retailing Chapter 2 Event Marketing Sanctioned league events are presented by sports franchises. - Internationally, various organizations govern worldwide sports. - Promotions…