Slide 1Chapter 16Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah…

Slide 1Chapter 18 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 18 Sales Promotion and Personal Selling © iStockphoto.com/Terry…

Slide 1Insert Chapter Picture Here Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved Chapter 16 1 Designed by Eric Brengle B-books, Ltd.…

Slide 1chapter Chapter 21:Public Relations and Sales Promotions Slide 2 Public Relations The element in the promotional mix that: evaluates public attitudes identifies issues…

Slide 1 1 Chapter 18: Sales Promotion and Personal Selling Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright 2010 by Cengage…

Slide 1 Chapter 16Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University…

Lecture One MKT 385 Introduction to Promotion Integrated Marketing Communications a concept of marketing communications planning that recognizes the added value of a comprehensive…