1. PRODUCT LIFE CYCLE 2. Meaning All products have certain length of life during which they pass through certain identifiable stages. The PLC is a conceptual representation…
Advertising & Sales Promotion. BBA: S6 Specialization: Marketing. 1 Advertising: Introduction. Product or a service once produced needs mass contact with ³Target Market´.…
West Bengal University of Technology Syllabus of MBA (New Syllabus) FIRST SEMESTER : 10 COMPULSORY COURSES Code MB 101 MB 102 MB 103 MB 104 MB 105 MB 106 MB 107 MB 108 MB…
1. Create the Product 2. What is a Product? Physical Objects Services Events Persons Places Organizations Ideas Combinations of above Anything that can be acquired, used,…
West Bengal University of Technology Syllabus of MBA (New Syllabus) FIRST SEMESTER : 10 COMPULSORY COURSES Code MB 101 MB 102 MB 103 MB 104 MB 105 MB 106 MB 107 MB 108 MB…
1. Create the Product 2. What is a Product? Physical Objects Services Events Persons Places Organizations Ideas Combinations of above Anything that can be acquired, used,…
Slide 11 Lamb, Hair, McDaniel CHAPTER 18 Sales Promotion and Personal Selling Slide 2 2 Sales Promotion Marketing communication activities, other than advertising, personal…