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Slide 1MGMT14 marketing opportunities @ U U … mnm institute … makes sense Slide 2 1. Identify marketing opportunities 1.1.Analyse information on market and business needs…

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Overview of marketing and trends in 2015 What is Marketing? Marketing is a word used almost as common as bread is consumed. The term encompasses just about any action a business…

1. OVERVIEW OF MARKETING:AN INTRODUCTION Principles of Marketing 1 2. Chapter Objectives At the end of the chapter, the student is expected to: Explain the meaning of…