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Business 2011.2.20 marketing

1.Lamb, Hair, McDaniel CHAPTER 20 Setting the Right Price 2010-20112. LO1Describe the procedure for setting the right price LO2Identify the legal and ethical constraints…

Business 2011.2.14 marketing

1.Lamb, Hair, McDaniel CHAPTER 14 Supply Chain Management 2010-20112. LO1Define the termssupply chain, supply chain management,andsupply chain orientation,and discuss the…

Business 2011.2.15 marketing

1.Lamb, Hair, McDaniel CHAPTER 15 Retailing 2010-20112. LO1Discuss the importance of retailing in the U.S. economy LO2Explain the dimensions by which retailers can be classifiedLO3Describe…

Business 2011.2.09 marketing

1.Lamb, Hair, McDaniel CHAPTER 9 Decision Support Systems and Marketing Research 2010-20112. LO1Explain the concept and purpose of a marketing decision support system LO2Define…

Business 2011.2.12 marketing

1.Lamb, Hair, McDaniel CHAPTER 12 Services and Nonprofit Organization Marketing 2010-20112. LO1Discuss the importance of services to the economy LO2Discuss the differences…

Business 2011.2.16 marketing

1.Lamb, Hair, McDaniel CHAPTER 16 Integrated Marketing Communications 2010-20112. LO1Discuss the role of promotion in the marketing mix LO2Discuss the elements of the promotional…

Marketing Chapter 13 Supply Chain Management 2014

Lamb, Hair, McDaniel Chapter 13 Supply Chain Management 2013-2014 Define the terms supply chain and supply chain management, and discuss the benefits of supply chain management…

Documents 2011 2-13marketing-110719012941-phpapp02

* Lamb, Hair, McDaniel CHAPTER 13 Marketing Channels 2010-2011 * LO 1 Explain what a marketing channel is and why intermediaries are needed LO 2 Define the types of channel…

Documents MKTG8 PPT

Lamb, Hair, McDaniel Chapter 12 Service and Nonprofit Organization Marketing 2014-2015 © Cengage Learning 2015. All Rights Reserved. © 2015 by Cengage Learning Inc.…

Documents 16 MKTG

Lamb, Hair, McDaniel Chapter 16 Advertising, Public Relations, and Sales Promotion 2014-2015 * © Cengage Learning 2015. All Rights Reserved. © Cengage Learning 2015.…