1. DESIGNING MARKETING CHANNELS 2. COURSE LEARNING OUTCOMES (CLO)  CLO 1 : Distinguish the types, sources and resolution strategies of channel conflict and be able to…

1. Module 2 Aim To understand the behavior of key Marketing Environmental forces that have an implication on marketing decisions To understand & grasp of the techniques…

1. Module 2 Aim To understand the behavior of key Marketing Environmental forces that have an implication on marketing decisions To understand & grasp of the techniques…

1. Molly goes shopping at Publix, picks up 25 items that she needs for the week, and is quickly on her way. Publix, being an intermediary, makes it possible for Molly to…

1. CONTENTS Submission 2. 4.Channel1.Summary development2.Marketing5.Understanding channels & Valuecustomer needs network3.The importance6.Valueof channels networks HOME…

Marketing Environment Dr.Sita Mishra Learning Objectives      Describe the environmental forces that affect the company’s ability to serve its customers.…

Lecture # 16&17 Marketing Environment Environment All the actors and forces influencing the company’s ability to transact business effectively with it’s target market.…

Market environment From Wikipedia, the free encyclopedia Jump to: navigation, search This article is an orphan, as few or no other articles link to it. Please introduce links…

BUSINESS POLICY AND STRATEGIC MANAGEMENT B. HIRIYAPPA, PHD. Assistant Professor Government First Grade College Thirthahalli(Bangalore) PREFACE Strategic management is a stream…

13 CHAPTER Marketing Channels and Supply Chain Management Chapter Objectives 1 Describe the types of marketing channels and the roles they play in marketing strategy. 4 Identify…