1. Disha Institute of IT & Management MBA –2 Yrs. 2nd Semester (DDE) ExaminationMarketing Management Unit – 1Q1. Define Marketing. Also describe the nature and scope…
1. DESIGNING MARKETING CHANNELS 2. COURSE LEARNING OUTCOMES (CLO) CLO 1 : Distinguish the types, sources and resolution strategies of channel conflict and be able to…
1. CHAPTER 8 D is t ributionChannels and Logistics Management Objective : examining the nature and role of the channels in attracting and satisfying customers 2. The Nature…
Designing and Managing Integrated Marketing Channels Objectives To Describe the Nature and Functions of Marketing Channels To Identify the Types of Marketing Channels To…
1. WELCOME 2. PART 6 DELIVERING VALUE Chapter 15MARKETING CHANNELS & VALUE NETWORK 3. What is a Marketing Channel?A marketing channel system is the particular setof interdependent…
ChannelStructure Strategy Objectives is the nature of marketing channels? } How do channel firms organize to do the work of the channel? } What problems do companies face…
Distribution Channel of Personal Computer A computer company has decided to enter the domestic P.C market. Previously the company used to sell only to industrial buyers through…
1. Channels of Marketing 2. The Value of Channels in Marketing“ We eliminate the middleman!” - may not be such a good idea 3. Importance of Channels of Marketing Producers…
1. Chapter 12 Marketing Channelsand Supply Chain Management 2. Learning Goals Know why companies use distribution channels and understand the functions that these channels…