Documents Marketing Environment

Marketing Environment Dr.Sita Mishra Learning Objectives      Describe the environmental forces that affect the company’s ability to serve its customers.…

Business Marketing environment

1. Module 2MARKETING ENVIRONMENTDr.S.G.Kulkarni 1 2. Marketing EnvironmentPhilip Kotler :“ A company marketing environmentconsists of the actors and forces thataffect the…