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Chapter 10 Marketing Channels and Supply Chain Management Previewing the Concepts: Chapter Objectives 1. 2. 3. 4. 5. Explain why companies use distribution channels and discuss…

Education Chapter 4 designing marketing channels

1. DESIGNING MARKETING CHANNELS 2. COURSE LEARNING OUTCOMES (CLO)  CLO 1 : Distinguish the types, sources and resolution strategies of channel conflict and be able to…