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( C H A P T E R - 1 ) PRINCIPALE OF MARKETING MARKETING: It is the delivery of customer satisfaction at a profit. Or It is a process of getting the right products to the…
Chapter 4 Chapter 4 The Marketing Environment Multiple Choice 1. The most commercially influential demographic group in history is _____. a. generation X b. baby boomers…
1. Principles of Marketing The Marketing Environment (Micro and Macro environment ) 2. Marketing Environment • Two types of marketing environment: • Micro-environment…