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Slide 1Analyzing the Marketing Environment Chapter 3 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON Slide 2 1 The Microenvironment The Macroenvironment…

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Slide 1 The Marketing Environment Chapter 3 Slide 2 3 - 1 Learning Goals 1.Understand environmental forces 2.Learn how demographic and economic factors affect marketing 3.Identify…

Slide 1 Chapter 3 1 Slide 2 Objectives  Understanding environmental forces.  Company’s Micro-environment  Company’s Macro-environment  Responding to the marketing…

CHAPTER THREE Analyzing the Marketing Environment Mkt 202 Lecturer: NNA Topic Outline 3.1 The Companyâs Microenvironment 3.2 The Companyâs Macroenvironment 3.3 Demographic…

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Slide 1 Chapter Three Analyzing the Marketing Environment 3- â¹#⺠Copyright © 2012Pearson Education i t âs good and good for you 3-â¹#⺠Copyright © 2012Pearson…

Slide 1 M A R K E T I N G Customer Insights - Fresh Understanding of customers and the marketplace derived from marketing information that become the basis for creating customer…