13 CHAPTER Marketing Channels and Supply Chain Management Chapter Objectives 1 Describe the types of marketing channels and the roles they play in marketing strategy. 4 Identify…

1. Marketing Channels and Supply Chain Management 2. The Role of Marketing Channels in Marketing Strategy Channels provide the means by which the firm moves the goods and…

1. Channels of Marketing 2. The Value of Channels in Marketing“ We eliminate the middleman!” - may not be such a good idea 3. Importance of Channels of Marketing Producers…

1. Part 5: Distribution Decisions Marketing Channels and Supply Chain Management Direct Marketing and Marketing Resellers: Retailers and Wholesalers 2. Chapter 13 Marketing…

Slide 1Chapter 13 Marketing Channels and Supply Chain Management Principles of Contemporary Marketing Kurtz & Boone Slide 2 CHAPTER 13 Marketing Channels and Supply Chain…

Slide 1Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 5: Distribution Decisions 13.Marketing Channels and Supply Chain…

1.Part 5: Distribution Decisions Marketing Channels and Supply Chain Management Direct Marketing and Marketing Resellers: Retailers and Wholesalers 2. Chapter 13 Marketing…

1.TYPES OF MARKETING CHANNELS Marketing channel:system of marketing institutions that promotes the physical flow of goods and services, along with ownership title, from producers…

1. ETITB Marketing Week 3 Place/Distribution 2. ObjectivesExplain the role of marketing channels and the functions these channels perform. Identify the major channel alternatives…

1. Marketing Management MBA CP 205 2. Developing Marketing Channels 3. Learning Objectives: Know what is a marketing channel system and a value network. Know what work marketing…